Zuhal Erdem is a woman at the peak of her career as a personal development specialist. She has achieved success by providing consultancy on love and relationships. However, she lives a completely different life in the house she lives with her family. After losing her mother at a young age, she devoted herself to her father and three sisters. After years of loneliness, she meets Tayfun thanks to her assistant Eylem and faces great difficulties for the sake of this relationship. She will oppose her father Çetin and embark on a journey full of love and disappointments.