David Montalvo is a successful businessman enjoying prestige and brightness, plus his gallantry allowed to have any woman he pleases. That success is celebrated as both envied, because although enjoys an excellent relationship with his stepmother and his sister Cinthia and Elena, unable to relate to Marcelo, son of Elena and her first husband.

Marcelo deeply envies and hates David and gradually plans to snatch his wealth and power. In Zihuatanejo, Marcelo meets Lorena Garcia, a waitress at a seaside bar, courting her as David Montalvo until she falls in love with him. A few months later, they marry and then Marcelo and his henchman, German, sabotages a plane David and his associates are travelling in, causing it to crash.

Marcelo confesses the truth to Lorena, forcing her to be his accomplice, because as Lorena believed to be David's widow, she is his sole heir. Marcelo will then inherit David's entire fortune when he married Lorena. However, David survives and returns but is made to believe he has partial amnesia, when he fails to recognise his 'wife'. Slowly falling in love with David, Lorena breaks down and tells him the truth one night during a walk on the beach. David, already in love with Lorena, accepts her as his wife, much to Marcelo's rage. Helped by David's vengeful ex-girlfriend Aide, he sets out to drive the couple apart.