The Impact Atlanta follows the lives of Atlanta's top-tier influential trendsetters. This multi-talented group of friends has excelled at turning clicks and likes into multimillion-dollar brands, shaping and moving the culture with every post, making them the ultimate VIPs and cultural icons. Beyond the glitz and glamor, they reveal their deeply human side and the real truth behind their flashy façade, showcasing a new generation of Black entrepreneurs breaking barriers and creating a blueprint for success.