A reality show about the re-education of obstinate zoomers on vacation in the Russian outback. Popular Internet heroes will switch online to survival mode, moving from a chic TikTok house to a creepy village hut. Kirill Volik, Lera Kantur, Ilya Milokhin, twins Katya and Nastya Leshchinsky and Kristina Fedosova will encounter harsh rural life, explain to local residents the difference between the concepts of "crash" and "cringe", learn how to cook food over a fire, have fun without a smartphone and helping your neighbor not only for the sake of hype content. Fueled by extreme experiences, in the process of exploring "wild" locations, the guys will reveal a bunch of inside stories about TikToker life, discuss gossip about each other, and even get involved in a love triangle.