Three talented home cooks, with a knack for transforming every day affordable ingredients into mouthwatering meals, will be challenged to shop on a budget in the ultimate grocery store - Flavortown Market. With only a small stash of cash, they must buy all the ingredients needed to make the best inexpensive and delicious dish they can. Only the best cook and thriftiest shopper will take home the trophy and a whole year's worth of groceries.