Hurts Like Hell paints a picture of the diverse lives that shape the Muay Thai world through a new way of storytelling that combines reality-based, documentary-style narrative with intriguing TV drama. Fans of the sport will get to learn about the reality of Muay Thai straight from insiders that range from boxers, gamblers, commentators and critics to promoters, cornermen, club owners, and ring doctors in multi-perspective stories that shed light on the impact of each event and action — ultimately lifting the curtain to reveal the dark, controversial secrets in the ring and beyond.