Glow Up Ireland is a competitive factual entertainment series where ten of Ireland's best amateur make-up artists (MUAs) are challenged in a range of assignments where they will show off their technical know-how, skill, artistry and imagination. They will be tasked with creating amazing make-up transformations – all taking place in a dedicated studio space – Glow Up HQ. One of the ten will be crowned Ireland's Next Make-Up Star and will win a fantastic opportunity to further their professional career.