It takes place in the 50's / 60's and displays the beautiful clothing and cars from that era. Alberto (played by Miguel Ángel Silvestre) has been left to run a store called Velvet, one of the most prestigious fashion stores in Spain, by his late father. The main storyline of the show is the business decisions surrounding the continuation of the fashion store and the steamy love story of Alberto, heir of Galerías Velvet, and Ana (Paula Echevarría), who works as a seamstress there.