Twelve well-known Dutch people are looking for a valuable VOC treasure. The participants have to puzzle and search a lot to collect information about the location of the treasure, but also play tactically. Who do you share your information with and with whom do you not? What is your knowledge worth and who can you trust? Every week someone has to go home after the elimination round. Three people eventually play the final, in which the smartest treasure hunter wins 35,000 euros.