Ten celebrities (or those who think they are) share a magnificent villa on the palm beach in Thailand and are faced with all facets of living together. Of course, they have to go to their mental and physical limits and never know who they will have to work with as a team to reach their goal. In each broadcast, new balance of power and team constellations should arise. In the end, however, everyone is a lone fighter with only one goal: to take home the profit of 100,000 euros and the fame as the winner - and maybe also one or two new Instagram followers.