In Celebs on the Ranch, celebrities are thrown in at the deep end as they try and cope with life on a Ranch. Over 10 episodes the enthusiastic dudes and yokels must compete to be the best Cowboy or Cowgirl.

Under the supervision of the Head Rancher, the celebs learn the pressures involved in managing a Ranch. Each celeb, some having never ridden before, are given a horse to look after as they absorb the ways of cowboy life, from learning to lasso to branding the cattle, all leading up to the epic final when they join experienced Cowboys on a Cattle Drive.