Morgan Family Strong is centered around country singer Craig Morgan and his family. Craig is an Army veteran, family man, country music star and member of the Grand Ole Opry whose 25 Billboard hits include the radio chart-topper "That's What I Love About Sunday". The series will follow Craig and his close-knit family (wife Karen, daughter Aly, and sons Kyle and Wyatt) at home and on tour as they come together around the heartbreak of losing their son and brother, Jerry, in a tragic accident, by launching the family's passion project – Morgan Farms.