Secret Story - La casa de los secretos was the Peruvian version of the international reality show Big Brother in its format Secret Story, is produced by Frecuencia Latina under license from Endemol. The driving is by Carla Garcia and Jason Day. The program began on Thursday, September 20, 2012, when 18 people, totally unknown to each other and the public, decided to accept living together in a house built especially for them in the city of Lima, in a place also considered as secret. 18 contestants live in a house built for the show, totally isolated and with more than 40 cameras fixed during the 24 hours. The participants keep each one a personal secret and the others should try to find out during the coexistence, in order to obtain the final prize of 50,000 nuevos soles, plus the accumulated personal well that could be another 50,000 nuevos soles. The actions of the participants inside the house could be seen live during the 24 hours of the day through the official website of Latina Television.