Todays newest is tomorrows trash. Jacques Peretti investigates planned obsolescing made to things not to last, and how we are made to buy the newest, though we really don't need it. Meet the men behind our urge to consume.This three-part series lays bare the secrets of why we buy what we buy. Jacques Peretti investigates what keeps us hooked on spending, and confronts some of the men behind bestselling products and sales strategies that get inside our head.