Alejandro Valvidi is a successful entrepreneur, owner of a luxury property called "Paradise", where he produces snuff. He is married to Fernanda, a woman so beautiful and so infatuated that loves him deeply.

One day, Alejandro discovers that Fernanda has been unfaithful and confronted with her. Fernando is trying to leave, but Alejandro is outraged and pursues her with his car, causing a horrible accident in which he disappears and is considered dead.

Later, overwhelmed by his guilt, Alejandro attempted suicide, but was saved by Mariann Ordials a much younger girl whom he feels attracted to. Alejandro decides to rebuild his life with Marian, but things will not be so easy for him when he is in opposition to the whole of Alejandro's family.