Hayat Uzun, a native of Giresun village and daughter of a fisherman is under pressure to secure employment in Istanbul or she will have to return to her family in the countryside and would be forced into an arranged marriage by her strict conservative father. She currently lives with her best friends Ipek and Asli, with her mother, Emine, visiting them. A case of mistaken identity gets her a job at multinational textile company Sarte, as personal assistant to the assistant of Murat Sarsılmaz, Sarte's head.