Players follow Bruce Fitzgerald, a free-spirited, fun-loving, guy's guy who is living out his fantasy of owning a sports bar that allows him to bet on games, drink for free and date the cocktail waitresses. His older, uptight brother, Ken, tries to keep the focus on turning a profit while avoiding lawsuits and health code violations. The series also features Krista, the promiscuous waitress who has an affinity for B-list athletes and married men, Barb, the insecure and neurotic waitress who falls in love with Bruce, Hickey, a retired cop who got Bruce out of a gambling debt and was rewarded with a job where, instead of actually working, he spends most of his time bidding on sports memorabilia on eBay, and Calvin, the young, simple-minded bartender who lives in the storeroom and is an aspiring sports model who idolizes Bruce.