London Ink was a reality show on Discovery Real Time that follows Louis Molloy and three other tattoo artists.

Each of the artists brings a different style to London Ink. Louis Molloy, is an expert in parallel and straight lines and other difficult shapes, and has tattooed David Beckham. Dan Gold is an avid graffiti artist in the freehand new wave graffiti style. New Zealand artist Nikole Lowe specializes in Japanese, Tibetan and Indian-themed art. American Phil Kyle brings a new wave old school style with his own twist over to England.