Kim Tak Goo is the eldest son of Goo Il Joong, the president of Samhwa Enterprise, a legend in the baking industry. Although he is an extremely talented baker and seemed destined to succeed his father as president, Goo Il Joong's family plotted to rob him of his inheritance because he was born to Il Joong's mistress. Tak Goo's determination to become number one in the baking industry drives him to rebuild his career from scratch despite the many trials he faces.