Entre el amor y el deseo is a Mexican telenovela by TV Azteca. It premiered on 2010. The protagonists are the international stars Lorena Rojas and Victor Gonzalez Reynoso. Grand actors such as Fernando Lujan, Hector Bonilla, Alvaro Guerrero, Veronica Merchant, Paco de la O and Gina Morett also included as cast members. This telenovela will be produced by Maria del Carmen Marcos, after her successful work in La Loba. Shooting of this series will start on 9 August 2010. The series premiered on 27 September 2010, at 10 pm, sharing La Loba's timeslot.