The Zaxby's Heart of Dallas Bowl (formerly the TicketCity Bowl) is an NCAA post-season college football bowl game. The inaugural game was played on New Year's Day (January 1), 2011, at the Cotton Bowl in Fair Park in Dallas, Texas. This game physically replaced the Cotton Bowl Classic, which moved from its longtime eponymous home to AT&T Stadium in nearby Arlington in 2010. The conferences are scheduled to receive a US $1.2 million payout for the teams' participation. The bowl's full name is the Zaxby's Heart of Dallas Bowl. Zaxby's took over as title sponsor after PlainsCapital Bank withdrew; It was announced that Zaxby's will become the primary sponsor for the 2014-15 season.