The Camellia Bowl will welcome Integrated Solutions for Systems (IS4S) as its corporate sponsor beginning with the 2024 bowl season.

As a result of this new partnership the game will become the IS4S Salute to Veterans Bowl. The Camellia Bowl is an annual National Collegiate Athletic Association (NCAA) sanctioned Division I college football bowl game that was first played on December 20, 2014 in Montgomery, Alabama at the Cramton Bowl. Announced in August 2013, the game is owned and managed by ESPN Regional Television (a subsidiary of ESPN) and sponsored by Raycom Media, a major owner of television stations in the Southeast with heavy involvement in college sports broadcasting. The game features teams from the Sun Belt Conference and the Mid-American Conference.