Set in the fictional country of Dongbangguk. Hwari is youngest princess of the royal family. She grew up with an independent mindset. When she reaches the age to marry, she decides to find her husband by herself. She comes out of the palace to meet her suitors. She also tries to find the person who painted her face as the main female character in a series of erotic chunhwa paintings.

Meanwhile, Choi Hwan is first on the list of potential husbands for Princess Hwari. He is the wealthiest merchant and possesses a handsome appearance. He looks like a man who enjoys women and money, but he seems to hide a secret.