In this comedy-drama series, we are introduced to Braon Poitín. A curious but talented man, struggling to make his own way in the world, decides to bring his poitín business to the international market - whichever way he can. 

Braon believes he will be able to save the world with this miracle liquid and pushes the patience of his family and community to the end of their tether as he embarks on his questionable business through dubious marketing ideas.