Ride follows the lives of the McMurrays, part of a rodeo dynasty going back a generation, as they struggle to keep their beloved ranch afloat. After a tragic loss, each character embarks on an empowering journey of transformation and self- discovery while also uncovering a twisted web of secrets, threatening to tear the family and their small Colorado town apart at the seams. Emotions run high and clashes are common in the complicated McMurray clan, but they are a tight-knit group who don't give up easily. And the three strong women of the family – widowed rodeo queen Missy, matriarch Isabel, and former teen run-away Valeria – resolve to stand strong against all challenges and save their land, come what may.