The story of the life and love of young people working in the beauty industry of Korea. ‎

‎Co.J. Yi is a well-known beauty blogger who creates content called "Jay And the Witch Next Door." ‎

‎ She talks boldly about how she feels, and that's why she has succeeded in creating beauty standards. ‎
 

‎Li U-bin is THE CEO of the new cosmetics company urtone. His products have been approved by a well-known blogger, So Jay Yi, but at the same time he tries to get close to it for personal reasons. He's smart, but he's got zero dating skills.‎

‎Lee Tae-gyun is the director of a company specializing in beauty content control. Tall and beautiful Lee Tae-gyun is secretly in love with So Jay Yi, which is why the story forms a love triangle. ‎

‎About Oh-hyun is a beauty blogger with over 1 million followers. She used to be an idol of So Jay Yi, but soon earned a "star disease", demanding a special relationship, which made the quality of her content deteriorated. She is currently a rival to So J.I.‎