Absolute Power casts a witty and acerbic eye on the machinations of PR gurus and does for the PR industry what Drop The Dead Donkey did for the newsroom. Prentiss and McCabe are an unscrupulous pair who run the blue chip PR agency Prentiss McCabe. Dealing with commercial as well as personal PR, their remit covers everything from political communications to celebrity media relations. Their manipulation skills are tested to the full as they frequently find that their work brings them into conflict with political parties, newspaper editors and celebrities.