In Herrie XXL, two catering companies in distress compete against each other per episode. Herman gives the companies three points for improvement and a budget each. The entrepreneurs may also engage one of the three advisers to help them. They are then given 72 hours to implement the improvements. The company that succeeds best in this is the winner of the delivery. After four episodes, there are four more restaurants in the race, all with a chance to win the main prize; a sum of 25,000 euros!