What starts as an ordinary day at the mall turns into a high-tension TV when five very special shoppers are ambushed by Instant Beauty Pageant and invited to participate in a real-life beauty pageant. But there's a catch: The contestants must be ready for the catwalk in less than three hours! with limited time to create an entire pageant ensemble, the contenders race around the mall on a frenzied shopping spree to prepared for the spotlight. Ready or not when three hours is up, the beauty pageant begins!

The contest commences on the spot and covers the standard categories: talent, swimsuit and evening wear. A live audience judges each contestant's presentation, fashion and overall style and then Ms. Instant Beauty is revealed! In addition to bragging rights each winner earns a vacation, the rights to keep her pageant purchases and most importantly a dazzling Zivot crown to call her own.