The contestants of the new weekly show on Channel One—possessing incredible memory and mental speed, superhuman endurance and stamina, Herculean strength and agility, unique fearlessness and tenacity, inexplicable intuition and talent—one day said to themselves, "I can do it!" These are people who have repeatedly confirmed their achievements in the Russian Book of Records and the Guinness Book of Records.

No one judges or rates them, they don't compete with anyone, and they don't win by exploiting the mistakes of their competitors. Their opponents are themselves: in front of a television audience, they must break their own personal best.

On stage, the contestants have only their extraordinary abilities and a few minutes to prove that nothing is impossible. It doesn't matter how they impress the audience—whether it's an intellectual challenge, a spectacular stunt, an innate gift, or a skill honed over the years... If they surpass themselves, they will receive a cash prize!