Mallikoulu is a Finnish reality TV program where new models are being sought. The season starts with ten contestants and each week one of them is dropped on the basis of a task related to the model work. The competition lasts ten weeks. During that time, competitors are taught all the necessary skills so that the winner is ready to start their career after the end of the program. When the competition gets down to three remaining competitors, they will test their skills at the fashion metropolis at Milan's top office in Womena, the model contract awarded by the program is the main prize of the program.