Toon is a loner, a gifted composer of commercial jingles who stays far away from the glamorous entertainment business he's working in, with all of it's successful, hip people and happening events.  He rather stays at home. This all changes when his spontaneous jam session at a birthday party ends up on YouTube and goes viral. Toon is an instant hit, an internet-celebrity. This causes him to be exactly where he never wanted to be: at the center of attention.