Holland in da Hood features eight unknown Dutch rappers (G-Low, Kinkelkid, MCBiggah, Jimsky, Dymanite, P2, Lee-Yo and Otie) who go to South Central, LA. There, they try to learn the business by living in the hood. At the end of the ride, they will have to prove themselves in front of a big label company. The winner might be offered a record deal.