This warm, witty and entertaining docu-soap goes behind the scenes of Britain's newest bargain chain to capture the madness, mistakes and mayhem as they try to take on and undercut the big names of the discount fashion world and become the cheapest on the high street.

Headed up by retail royalty, ex Asda boss Andy Bond and former Sainsbury's clothing supremo Adrian Mountford, Pep & Co has fifty stores across the country.

The series follows the daily working lives of staff from the high pressure of head office to the daily struggles on the shop floor and we meet the funny, savvy and insightful shoppers who will do anything to bag a bargain. Plus, we learn the secrets of how high street retailers really work.