But I'm Chris Jericho! is an interactive digital media property built around WWE superstar and multi-faceted performer Chris Jericho. At its center is a comedy web series starring Chris Jericho as a fictionalized version of himself. In this tongue-in-cheek portrayal of his life, Chris is a former wrestler struggling to make it big as an actor. Despite being on top in the wrestling ring, Chris now clings to the bottom of the acting rung, and must try to contain his frustrations in the face of absurdities in the entertainment industry, as well as the ineptitude of well-intentioned supporters.